Biotechnology Movie Review Example | Topics and Well Written Essays - 500 words

Biotechnology - Movie Review Example That it does not necessarily follow that a superior gene can guarantee success such as the case of Jerome Eugene Morrow who had an excellent genetic predisposition but has poor coping mechanism in the vicissitudes of life that made him a literal â€Å"invalid† due to a failed suicide. This induced aversion to Gattaca’s overemphasis to genes inadvertently drew the audience to Vincent to become more sympathetic with his effort to become an astronaut. The rhetorical strategy of using ethos or the elevation of the character to get the audience to Vincent’s side was very prominent in the film. This is especially obvious in scenes where Vincent beat his brother Anton, who has a superior genetic make than him, in â€Å"Chicken† swimming contest because Vincent is more determined to win by not leaving anything to get back. In the street also where Vincent had to cross without the contact lenses revealed Vincent’s determination to realize his goal as it was shown in the film that he cannot almost see anything yet he still crossed it. This was Vincent’s main selling point in the film that would contrast him from Gattaca’s over reliance on predetermined genetic make-up. In highlighting his qualities such as his persistence, determination, will and discipline, Vincent showed character which is not determined by genetics but is a more important determinant in making an individual a success. Early in the film, Vincent’s experience of being discriminated that emboldened him to persist in realizing his dream is the film’s usage of pathos or emotional appeal for the audience to side with Vincent. Andrew Niccol knows that is our nature to be sympathetic with the underdogs and the oppressed and being such, this was thoroughly exploited in the film Gattaca for the audience to connect with the main protagonist, the invalid who beat valids

Compaer between to company playstation3 and Xbox Essay

Compaer between to company playstation3 and Xbox - Essay Example Its direct competitors in the gaming console markets are PlayStation and Dreamcast and even Nintendo. It is an America based gaming console producing company. Both these companies and the services and the products offered by these companies are quite different from each other. There is tremendous amount of different in the market share of both the gaming consoles. The PlayStation gaming console which was the first PlayStation produced by the Sony Computer Entertainment company sold around 100 million gaming consoles within a period of 9 years and six months since the day it was distributed. The second line of gaming console distributed under the brand name of PlayStation was PlayStation2 was able to ship over 150 million gaming consoles till the period of 2011. The third gaming console that was distributed under the brand umbrella of PlayStation was PlayStation3 which was able to ship over 70 million gaming consoles by 2012 and its distribution started in 2006. In comparison, Xbox was able to sell its only 9.25 million gaming consoles during the period of 2012 and this means that Xbox 360 experienced a decline of 24.8% in the games figure in comparison to the sales figure of 2011 which was 12.3 million gaming consoles (DAngelo 1). The PlayStation is even recognized for the sale of handheld gaming consoles and these gaming consoles are recognized as PSP which have helped PlayStation in positioning itself in a better manner than Xbox as Xbox does not have any handheld gaming consoles. Secondly, PlayStation provides online gaming support through its PlayStation gaming console and an extra console is not required to be purchased to play online. While Xbox even provides online gaming support, but players have to purchase Xbox Live which is an online version of Xbox 360 and is especially designed for online game play. One of the main different between these

The History Of The Viral Marketing Marketing Essay

The History Of The Viral Marketing Marketing Essay Purpose-Viral Marketing globally today has evolved due to an inherit need to publish marketing campaigns and messages quicker and through cheaper mediums than traditionally expensive Print, TV Radio advertisements. Today the customers are more technologically savvy, have less time to shop and are more vigilant when it comes to researching a product or services they might be interested in. These are just a few of the reasons listed within this research to constitute a detailed discussion on the subject. It all starts with understanding the key components and stakeholders of todays marketplace and the behaviors or processes associated. The document below will highlight areas for key interest whereby the inherent behavior of todays technological client base will be studied and analyzed. In todays global e-commerce society where everyone wants information faster and the ability to interact with others through technological mediums like the cell phone, internet, emails, sms services or any other format its imperative to incorporate technology into the marketing arena. Successful companies have already started to embed these requirements of todays demanding customers into their business processes, however there still remain a lot of companies struggling with these new age requirements and the ability to transform at the pace of todays marketplace. Methodology-The methodology used in this dissertation is descriptive in nature. The study is based on geographical region of India specifically towards the technology brands which have engaged in Viral or Buzz marketing campaigns. Findings- Technology infrastructure, buying power, and community structures as a result of the study showed that a number of brands have had great success with changing their business processes to adopt to the current customer driven instant information based services experience. Peer pressure, opinions and trends seem to drive successful viral campaigns. We have also seen impact of mere peer pressure along with technology preference in shaping the consumers choice which drives business and consumer behavior. Value-This research is to showcase Viral marketing trends in India used specifically in the technology space by different companies to enhance and retain more consumers in todays changing marketplace where limited buying power with higher technological awareness enables long and short term marketing results to successful brands. This methodology plays a pivotal role in making their business sustainable. Keywords-Viral marketing, word of mouth marketing, case studies, digital networks, social media marketing. Acknowledgement This project has been a team effort, many people provided me with support and assistance to conduct this study. First and foremost, thanks must go to my supervisor Dr Usman Mahboob for his continuous guidance and support. I would like to thank London College of Business and The University of Wales for providing me with this opportunity to complete my MBA. There have been a number of highs and lows during the synthesis of this dissertation. The support and encouragement from family and friends has kept me moving in the right direction. Everyone has supported me especially my loving brother Naveed Iqbal. He has been the only one who has never doubted that I would finally submit a dissertation. Without that confidence in my ability, this dissertation would never have become a reality. Thank you my dear brother. A very special thank you, goes to my friend Dr Asma Naz for his assistance in data analysis, support and motivation throughout this period. List of Figures List of Tables List of Abbreviations C2C Customer to Customer ETP Epidemic Threshold Parameter P2P Peer to Peer RVM Random Viral Marketing WOM Word Of Mouth Contents Introduction The world of marketing is ever evolving and growing. New and better marketing techniques are invented frequently to enhance or augment the obsolete trends. Although a lot of the older marketing techniques still hold well in todays marketplace but with the introduction of new mediums like the internet, sms, mms, emails and blogs etc. The approach to reach the masses for capturing a new customer base or enhancing a current one has needed to be reassessed. Same is the case with the world of marketing that in general terms is known as WOM(word of mouth). WOM has now evolved and gone digital. Viral Marketing has also been quoted and defined as a marketing practice whereby present customers float companys marketing message to their colleagues, family and friends (Lauden and Traver 2001 p. 381). It is similar in nature to the previous eras word-of-mouth marketing. One person will make an impression about the product and spread the word around. The element of peer pressure takes precedence i n the Viral Marketing phenomena. Viral Marketing has recently gained increased popularity, furthermore world renowned brands have jumped on the bandwagon i.e. Budweiser, Kelloggs, Levis, Nestle, and Virgin cinemas. Although there is still a limited amount of understanding that exists of this marketing technique (Borroff, 2000). It is a rather new marketing tactic but due to the popularity of cyber space it has started to gain pace with all the conventional marketing methodologies. Other names given to viral marketing are buzz marketing, word of mouse marketing or virus marketing etc. But whatever the name the idea is same as that of the word of mouth marketing. This techniques works on the technique of sharing the news or information with friends and family and so it passes on. Viral marketing is often considered as the gossiping marketing tool. People share their experiences, say good or bad things about their experiences and build a peer pressure to make others experience the same. However viral marketing is more like a bubble and it bursts very soon. YouTube is a great source for viral marketing videos. A number of videos are thrown on this website so that people can come and view it. If the idea clicks, they start sending it to their friends and family and thus it starts growing exponentially. Social media websites like Facebook and Twitter are also a great source for viral marketing. Its considered relatively easy to spread the word around through social networks that have bulk of visiting them every minute. Viral marketing is especially very well known in the regions where the technology is robust and people are used to using online sources for information sharing. Viral marketing can also work through WAP and mobile phones. The more the technology will start growing the more innovative this concept will become with time. Brief Background The advent of e-commerce has changed the shape of doing business around the world. It has given birth to a novel atmosphere where the needs and desires of the customers and the consumers keep changing every minute. Thus new challenges are coming forth for the marketers and the business organizations as they totally divided between the old ways of market and the new proceedings taking place every now and then. To some people it isnt something new in fact the good old word of mouth marketing. It works on the same principal of sharing the experience with the peers, friends and the family. For some orthodox marketers believe that maintaining and adding data to website can make customers coming back for the product and in certain instances they completely ignore the element of World Wide Web in the progress of a business. Others act progressively and pick thediffering tack assuming change as the only constant and keep working for it. (Feather 2000, Murphy 2000). Although the concept of vi ral marketing is as old as WOM marketing, yet the tools are new and innovative. Viral marketing has been successful in the markets where WOM prevailed. With the advent of technology WOM is replaced with viral marketing. 1.2. SUMMARY Viral marketing is the modern implication of the word of mouth marketing. This is also known as the buzz marketing. People will get to know about one product or brand and spread the word around to other people. Viral marketing usually appears to be completely dependent on the image of the product in the eyes of the respondents or the customers. It is not just a spread word by the customers however whatever image the product makes in front of the customer, they spread it out. Viral marketing has proved to be a new concept and thus a limited number of brands and companies have started to adopt this new marketing regime. However the future of the viral marketing holds a lot due to the usage and reliance on the cyber world. Viral marketing videos create a great amount of buzz with the people. There are a number of examples of such videos and if such videos are liked by the people they forward it to their friends and thus the cycle goes on. Viral marketing spreads like a virus around. Onc e a video starts getting the hits and clicks, its viewership starts increasing exponentially. Viral marketing is brief, effective and crisp and thus has managed to gain much likeness even despite of it being a newer tool of marketing. Some believe that the viral marketing is not effective since it never helps in positioning the brand rather simply creates a hype for it and this fades away soon. However viral marketing is still used to spread the information around. 1.3. PROBLEM Viral marketing or the buzz marketing as people call ithas created much of the hype amongst the marketers and the people around. It comes with its supporters and critics both. However viral marketing is the future of marketing due to e-commerce and the web the cyber space that has entangled us all in its aura of endless possibilities. Certain problems encountered by the viral marketing that has forced us to get to the root of the matter are: Critics believe that viral marketing can build the fads and fashions and not the iconic brands. Iconic brands popularity is much more durable and goes a long way. However the fashions and the fads will only last for some time and then fade away. Critics also believe that viral marketing depends on the customers and not the marketers to develop the brand image. Thus the company will take the back seat the customer will do the rest. Viral marketing may dilute the image of the brand by making it utter from the mouth of another person. Obviously company knows where to emphasize and where to subside but the mouth marketer (viral marketer) will work with his own ideas. There is always a danger of netiquette or spamming. Since these things are hard to control. 1.4. THESIS statement To critically analyze the factors that impacts the viral marketing and its influence on the Indian market with respect to the field of technology. 1.5. AIM Aim of this study has been focused to examine and analyze the factors which impact Viral Marketing efforts of Technology organizations or product lines specifically in the Indian market. India is a huge market with the people receptive towards the use the computers and internet as the mean to communicate. Studying a market like India reveals great insights in to the marketing techniques used in this vast land to gather more audience and prospect customers. Different case studies are studied and each of them is analyzed to find out the factors affecting the viral marketing in India. Each factor will be examined carefully with the help of case studies published some of the renowned companies who have worked in the field of viral marketing.Viral marketings success is hard to measure; this study will help in understanding the how to measure the impact of viral marketing through its viewer ship. The concept of viral marketing is sometimes hard to grasp the aim of this study is to make it a comprehensive understanding of viral marketing. 1.6. Objective To work on a study, it is very important to clearly define the objectives of the study. Objective of this study is devised to be in line with the literature study and the methodology. The objectives are thoughtfully laid down to get a deeper insight in to the idea of viral marketing and the factors influencing it. To spot out the major factors and its results, taking place on the product or the company name as a result of Viral Marketing. To discover the most ideal factors that can contribute towards the success of the viral marketing campaign. Analyze which business sectors can support the viral marketing technique. To discover the effectiveness of viral marketing. To analyze the influence of viral marketing on the customer base and sales generation. 1.7.Purpose The purpose behind this study is to analyze the relatively new introduced concept of viral marketing. The cyber world has taken over the world of marketing and communication through its endless possibilities. Social networking website, social media websites etc. are already being used for the purpose of exploring new trends to market and sell the products. Viral marketing is thought to be similar as the word-of-mouth marketing. People tell share about experience, idea and thoughts about a certain product and spread the word around. Viral marketing is growing over the period of time yet very limited research has been conducted on the topic. Keeping in mind the importance of this subject it is very important to lay down some of the details for the future work and references. Viral marketing has proved to very effective in many cases, those cases will be discussed in detail to understand the logic behind the success of this new marketing mantra. By critically analyzing the factors influencing the viral marketing we can deduce some very interesting results. This paper will define the purpose and need of this study in more detail and help the researchers to build another research topic on this subject matter. Reasons for selecting topic The history of Viral Marketing is not primitive in nature, it all started in near past with the catchy tagline introduced by Hotmail Get your free e-mail from Hotmail at http://www.hotmail.comto attract more users (Helm 2000, Porter Golan 2006). As per Welker (2002, p.7) this form of marketing is nothing but the new presentation of old idea of word-of-mouth marketing, Viral Marketing is not an old concept thus the amount of work present on the topic is also limited. There is a need for more research studies on this ever increasing topic of interest. This topic has been selected keeping in mind the limited work done on this topic. This study will deeply analyze the factors influencing the viral marketings success. Viral marketing works well in the community where people are receptive towards the use of technology and processes. India is a market with great potential and keen interest in technology. Also in India WOM and viral marketing strategies work well because of the community se t up. In this study various case studies of viral marketing would be studied and its impact would be critically analyzed. Viral marketing is appreciated in youth because it is easy for them to forward or send a page as a reference to their friends, especially if they are given some incentive to perform the activity. Viral marketing is done through a number of means. Social networking websites are also considered very important to do the viral marketing activity. Twitter is considered a great source of viral marketing. Facebook and YouTube are also used to conduct viral marketing activities. Blogs and online referrals are also a great source of viral marketing. This form of marketing is new yet is old enough to create the buzz in the viewers of the ad campaign. Studying the progress of this marketing technique is of great importance in todays era where technology has taken precedence over every other means of communication. This study will help in analyzing the success factors behind a good viral campaign in the technology market which is quiet admired in India. The youth in India is one of the early adapters of the technology thus studying the impact of viral marketing in this part of the world will reveal great insights about viral marketing success. Literature Review Word of Mouth marketing techniques could not only influence consumer choices and purchasing decisions (Arndt, J; 67), but rather shape clients expectations [Zeithaml and Bitner, 1996], pre-usage perception [Herr, Kardes, Kim, 91] and even post-usage attitudes of product lines or service areas [Bone, 95]. [Katz, E.; Lazarsfeld, 55] indicated the influence of Word of Mouth technique is greater than that of a classic advertising medium. Researchers (Kaikati Kaikati 2004) look at this phenomenonas digital word of mouthmethod distributing advertiserscallthrough the click of mouse and making sure to target thecuriosity level required to move ahead the message to their peers. (Dobele et al 2005) intriguing the customers or the potential customers, to throw the message, they receive through digital mediums (emails, chat or websites) is defined as Viral Marketing. Bidirectional communication has become possible because of the digital word of mouth marketing (Dellarocas 2003)as a result it ha s left intriguing marks on the individuals (Goldenberg et al 2001) Brewer (2003) agrees at viral marketing otherwise known as referral marketing is a thorough process of getting a digital marketing message (about a product or idea) and sending it forward to the peers and the family. (Lauden and Traver 2001) but warns about the cost of viral marketing as only incremental. Different writers have different opinions about the concept and the process of viral marketing like Laudon and Traver who defines this as Viral marketers utilize consumer-to-consumer preferred method of communicating, which is rapid and cost effective (Laudon and Traver, 2001). Another eminent writer Helm (2000) emphasizes viral marketing as a type of advertising which is almost like an online version of word-of-mouth advertisement (c.f., Beckmann Bell, 2000). According to viral marketing report published in 2011 by the YouGov, the 7th Chamber, social video seeding, and its worth remembering at this point that, when peering through the mists of time, things were very different back then. Social media was still a relatively new commodity to most (MySpace was the major player and Facebook the scrappy young upstart), podcasts were in their infancy and the iPhone and Twitter were just glints in their makers eyes. Meanwhile viral marketing was moving away from being funny little videos or client bolt-ons and starting to find its feet alongside traditional advertising and marketing mediums, yet YouTube was part of the Wild West, to be generally avoided by brands. Ross Mullane, Paddy Power, points out: YouTube barely existed five years ago. Broadband penetration was much lower, less people watched content online and it was not as easy to track i.e. when people may have sent a wmv around the place. Michael Sugden, the managing director at VCCP whose clients include Compare the Market and O2, says: The main reason for the rises that we do digital work for moreand more clients. In fact, we nowhave more clients for digital for thanadvertising.However, he warns: Branded contentis not immune to the fundamentalsof effective marketing. It has toengage and disrupt. Creatingbranded content is not enoughand currently too much dross, oflittle interest to consumers, is beingchurned out by brands. Daniel Goodall, the senior marketing manager at Nokia, says: Video is now an essential part in the decisionmaking process when it comes to high-consideration products and services. If, for example, a person wants or needs a new phone, they will go to Google or even straight to YouTube to search for a video. This is part of the increasingly complex consideration phase, during which video content enables people to make informed decisions before they go to retail stores or buy online. The survey conducted by the viral marketing report published in 2011 by the YouGov, the 7th Chamber, social video seeding shows that, YouTube is far and away the most used source for viewing videos with 30% of respondents saying that they use it. Facebook comes in second with 19%. Slightly more unexpected is the low scoring for blogs, Vimeo, Twitter, Bebo and MySpace barely registering on the consumers consciousness (none achieving higher than 2%). The report further states, The percentage of peoplewho have shared branded videocontent over an app is now higherthan all the best-known videosharing sites apart from YouTubeand Facebook coming in at 6%. And that thehighest number of respondentsthat said they used apps wasactually in the 55+ age group,which is not only a testament to thepower of the grey market but alsotheir ability to adopt mobile-basedtechnology (in no other categorydo the 55+ respondents seem tohave such an acute understandingof technology). These two thingstogether poi nt to an exceptionallyfertile ground for growth that isready to be exploited. Now this shows a huge success and growth for the viral marketing. Social media websites are already being used as the base for the viral messages however the mobile phone apps are also taking the high grounds for success. Viral marketing has basis to become successful tool for marketing because it is now being adapted by the people of greater ages as well as seen from this report. The same survey report asked its respondents of the online videos help in improving the brands image, 57% of the base answering neither agree nor disagree (28%agreeing, 15% disagreeing) it wouldappear on the surface that thepublic, on the whole, are eitherapathetic towards branding inonline videos or, more likely, theydo not fully understand how onlinebranding works. The report concludes by stating, Its also obvious that there is not only a greater understanding of what viral and branded content is but also that consumers are now much more trusting and happy to engage with branded content. Yet 70% of people claimed they didnt pass on branded videos, but 37% of people thought a brand could influence what a person bought. Strangely, this is worrying but also encouraging. As our offline lives become more disposable so do our online lives and content now need to be consistent as well as creative? Because consumers are now happier and familiar with branded content, this opportunity has to be taken but without content being over diluted, otherwise advertising messages will become lost in the maelstrom of the hundreds of hours of content uploaded to the internet every day. The opportunity is there for an intelligent strategy driven approach to creating online content, which, if correctly placed, the target audience will engage with, and ideally share. This research showsthat a lot of the fear and trepidation felt by consumers four years ago has been shrugged off with the market changing from new and fearful to mat ure and fearless. With more and more places to engage with and share content, these are exciting and opportunistic times for consumer brands to reach their audience, effectively and efficiently. The referral mechanism behind viral marketing resembles the same as of the word-of-mouth marketing (Buttle 1997; Helm 2000; Lindberg-Repo Gronroos, 1999); where a positive WOM is considered the take place when people write good and encouraging testimonials about the company and the mirror image is conceived with the negative WOM (Buttle 1997) As per Bansal and Voyer (2000, p. 166)), there is surprisingly limited empirical research that examines deeply (word of mouth) procedural aspects Beckman and Bell however were able to find some differences between viral marketing and word-of-mouth marketing, therefore resulting both in having different implications when it comes to marketing. Some of such differences are listed below: Viral marketing flows to more people in much lesser time. WOM is mostly verbal and face-to-face; however viral marketing uses images, visual stimuli as well as text. Viral marketing gives more control on the content to the company however WOM totally depends on the words of the communicator. WOM is a two way communication i.e. it comes with the feedback from the responder. This point makes the likely hood of the receiver to attend the message greater. Brodie (2001) establishes that one of the oldest possible examples of viral marketing campaign can be the Gospel and the Christian missionaries preaching the life and teachings of Jesus Christ, thereby making viral marketing a centuries old phenomenon with a rich history and background. Helm believes that although viral marketing products are diffused quickly because users are usually taken to the website home page by the person who referred them to this link page (Helm, 2000). (Kaikati 2004) statesthis marketing technique like stealth method but however stealth advertisingis new in the world of marketing viral marketing refers to the advertisement (Phelps et al 2004, Porter Golan 2006) and brand (Dobele et al 2005, Moore 2003) factors of conventionalbrand promotion. The definition of [Hennig-Thurau, Gwinner, Walsh, Gremler, 2004] are alike definitions of Word of Mouth [Arndt; 1967], whereby [Montgomery 2001] links the phenomenon with advertisement and understands it as a communication strategy. [Helm 2000] and [Subramani; Rajagopalan 2003] expand the scope of this distribution and communication. Still the definition of [Helm 2000] limits viral marketing to the products and offerings available digitally even though services are neglected. Modzelewskis propositions [Modzelewskis 2001] that viral marketing differentiates from traditional word of mouth due to the positive network external factors interestingly enough, as it integrates viral marketing and with network effect theories. (Subramani, Rajagopalan 2003) Viral marketing involves: Consumers who are connected and know each other (Reichheld and Schefter, 2000) Consumers who might not know each other (Laudon and Traver, 2001) Since the customers or the users are the main elements of viral marketing technique. An organization can choose due diligence the consumer set that must first approve on the Viral message, since the development and progress of such messages is on the shoulders of these individuals (Bennan 2000; Harvard Management Update 2000; Helm 2000). Viral marketing is explained as a process with certain strategies and Helm indicates how this is accomplished. Viral marketing strategies tend to be classified according to the degree of requirement of the individuals part in the forwarding of marketing messages (Helm, 2000) low level as well as high level incorporation strategies. The former strategies include Send this story to a friend icons and can be utilized for web hosted address book links, calendars, list servers, news group readers and greeting cards services or service providers. The later strategies dictate active participation of the client in reaching new clients who may have to downloa d unique programs (Helm, 2000; Jurvetson Draper, 1998). De Bruyn and Lilien (2003) also state this when they discuss intentional viral message disseminations (e.g., PayPal or the Recommend It which is published and known from numerous websites) and unintentional viral communication message disseminations (e.g. hotmail.com). The current data available for the said topic shows four emerging research methods so as to make theory, conception and contribution, easy. These include VM comparisons, VM C2C, communication media study and positioning VM. Comparisons drawn let us compare viral marketing techniques to other marketing techniques like TV etc.(Porter Golan 2006). C2C VMstudies particular problems with-in the perspective of consumers for example consumer loyalty and value (Gruen et al 2006). Communications media defines particular distribution models like emails and other online transmissions (Welker 2002). The lastmethod is VM positioning, this research is concerned with only the tracking of proper positioning for VM (Dobele et al 2005, Helm 2000). The effortby Dellarocas (20032005) depicts the results that models like eBay can produce. Trust, however is doubtful in the online recommendations due to the changing of facts (Dellarocas 2003) the possibility of online frauds also increase due to this (Boltonetal 2004). Online reputation is like a capital asset that must be maintained and invested in (Rob Fishman 2005). Viral marketing over social networks has been analyzed for the purpose of influence maximization (P. Domingos, M. Richardson. D. Kempe, J. Kleinberg,) or revenue increase (J. Hartline, H. Akhlaghpour,) In the influence maximization scenario models (P. Domingos, M. Richardson. D. Kempe, J. Kleinberg,), a consumers decision to buy a product is influenced by a set of other people who own similar products. In the revenue maximization case model (J. Hartline, H. Akhlaghpour,) people dont simply adopt products, but rather must spend money to buy them. Researchers like Mayzlin (2006) and counterparts like Chevalier (2006), Godes (2004) set up on both behavioral management science customs and methodologyclientsproduced distinctiveness and attitude as cases thatmay be used as recognizedamounts in arithmetical models. Dellarocas (2003) asks for additionalinvestigate on responsetechnique or mechanism planthat may be extensive more generally to other features of VM or P2P communication together with theoretical experiments and experiential research that believes the worldwidecontact of buyer seller attitude and aimproved understanding of the way managers shouldsettle in their strategies in online circumstances. Measuring the viral marketing impact The end result of VM campaigns may certainly be prejudiceddue tomagnetism of message, promotionintend and otherpertinentinterference policies. The apparentworth of the viral marketing promotionalong withpresenting an enticement to improve the impact cooperate a central role in formatting a users tendency to promote the viral communication (Bampo, et al, 2008). Bampo et al (2008) in one of the studies defined the parameters for the propensity and reach of the viral message. The study discusses in depth the mathematical way to measure the expected reach of the message. There are different factors defined in the study which help in understanding the link between those parameters and the results or outcomes of the linkage between said factors and parameters. According to a theory by Bampo(2008) once the message reaches the destination system, the system becomes infected with the viral marketing now if the infected system forwards the message to another system this mechanism is defined by a parameter of forwarding. The forwarding parameter can be further described as, contagion parameter as described in outbreak theory (Becker 1989). In the digital circumstances the contamination parameter refers to the possible probability of forwarding a message. This leads to the formation of another parameter known as the activation factor or parameter. Acc ording to Bampo et al (2008) suggest of starting with the broader level absolute social network thatsummarizes all types of relationsin between the connectionse.g., family ties or social or professional connections. Number of such connections can be computerized and we call them digital subset of the absolutesystem as the relevant underlying digital social network. Asa digital message is received by an individual within the particularprimary digital social network, they are faced with two separate choices, first being either or not to pass on the message, according to the forwarding stricture or secondly if they

Black is Beautiful in Shakespeares Sonnets and Astrophil and Stella Es

Black is Beautiful in Shakespeare's Sonnets and Sidney's Astrophil and Stella    Germinating in anonymous Middle English lyrics, the subversion of the classical poetic representation of feminine beauty as fair-haired and blue-eyed took on new meaning in the age of exploration under sonneteers Sidney and Shakespeare. No longer did the brown hair of "Alison" only serve to distinguish her from the pack; the features of the new "Dark Lady" became more pronounced and sullied, and her eroticized associations with the foreignness of the New World grew more explicit through conceits of colonization. However, the evolving dichotomy between fairness and darkness was not quite so revolutionary; in fact, Sidney and Shakespeare lauded the virtues of fairness with the same degree of passion as their predecessors, albeit in a cloaked form. To counter their mistresses' exterior darkness, the poets locate an interior lightness that radiates beyond the funereal veil of hair or eyes†¹raven-hair or jet-eyes is acceptable only if there is an innate brightness that illuminates th e sensuality of the superficial.    Most of the poems addressing the light/dark antithesis choose at some point to make an open declaration that embraces or undermines the dichotomy and lays the groundwork for the rest of the poem. The dichotomous lines tend not to be as straightforward as they suggest. "I can love both fair and brown," from John Donne's "The Indifferent," seems to blur the line between the colors, but by revealing the gracious equanimity of his desire, Donne implicitly reinforces brown's aesthetic inferiority. Shakespeare parodies the antiquated contrarieties, which he acknowledges in Sonnet 127: "In the old age, black was not counted fair" (1). In... ...line "But being both from me" as the couple's being "away from" the speaker, the line can also imply that the two inhabit his mind (11). With this reading, "To win me soon to hell, my female evil/ Tempteth my better angel from my side" means not that the Dark Lady will cast Shakespeare into misery through her upsetting the triangle, but that her power will shift Shakespeare's mind to the dark side. Her temptation is filled with reference to dirtiness of sin: "And would corrupt my saint to be a devil,/ Wooing his purity with her foul pride" (7-8). "Proud flesh" is the swollen flesh surrounding a wound; thus her "foul pride" may be a pun on her genitalia. The eroticization of her darkness is a salient pointer towards the fascination the poets hold toward darkness; beneath that impure exterior lies a devilish promiscuity unlike that of all the other fair-haired maidens.

Transcendentalism: Human and American Scholar

Transcendentalism in America The transcendentalist movement hit America full force by the mid 19th century, crafting a passionate spiritual idealism in its wake and leaving a unique mark on the history of American literature. Transcendentalism stems from the broader Romanticist time period, which depends on intuition rather than reasoning. Transcendentalism takes a step further into the realm of spirituality with the principle that in order to discover the divine truth that the individual seeks, he or she must transcend, or exceed, the â€Å"everyday human experience in the physical world† (â€Å"Elements of Literature: Fifth Course† 146).Nature, the physical world, is seen as a doorway to the divine world; beings can cross over into this divine world by not only observing nature, but also looking within themselves. As a result, individuality and self-assurance are seen as virtues, since they come from the heart of the individual. William Cullen Bryant and his poem Than atopsis, Ralph Waldo Emerson’s The American Scholar, and Walt Whitman’s A Noiseless Patient Spider all display fundamental characteristics of Transcendentalism.William Cullen Bryant was a famous American poet of the 1800s, integrating major themes of transcendentalism into his poems and short stories. Thanatopsis is one of Bryant’s most famous works, and combines the themes of nature, death, and the unity of these two with humanity. He starts by personifying nature, and claims he has a unique relationship with â€Å"her† and all her different â€Å"forms†, referring to sights that adorn the landscape. Valleys, brooks, and plant life are all her different forms.Bryant explains that nature speaks differently to an individual according to their mood: â€Å"Communion with her visible forms, she speaks/A various language; for his gayer hours/She has a voice of gladness, and a smile† (2-4). When that individual’s attitude changes, so does n ature’s character: â€Å"and she glides/Into his darker musings, with a mild/And healing sympathy, that steals away/Their sharpness, ere he is aware. † (5-8). Nature seemingly heals the individual’s pain before they are conscious of it. Bryant then transfers to the melancholy thoughts of death.He states that when we die, we will become one with nature. He describes all the ways the earth will reuse us in the soil, for the trees, and we will become as indifferent as rocks that scatter about the world. Therefore, we should not feel disheartened towards death. He continues to persuade the reader not to worry, for everyone will one day lie down â€Å"in one mighty sepulcher† (37) together. He ends on the note that we should not greet death with hopelessness, as if entering a prison, but embrace it as if it were just an opportunity to lie down and sleep dreamily.Transcendentalism is a sector of romanticism, and therefore, like romanticism, can be said to encom pass the philosophy of â€Å"reverence for nature† (Benet's Reader's Encyclopedia). Many transcendentalist believers took to nature to gain inspiration and descend into a state of divinity. Wildlife was connected to God, and by embracing the wild you embraced spirituality itself. Living in an untamed environment and functioning in the works of nature was the essence of transcendentalism.Bryant perceives the personified Nature as a celestial being that takes many forms in the world, and he calls out to those who see her similarly. In his first line he addresses â€Å"To him who in the love of Nature holds/ Communion with her visible forms†(1-2). He is calling out to those who hold a special relationship with Nature’s various spectacles. He continues to admire nature’s wisdom, urging readers to â€Å"Go forth, under the open sky, and list/To Nature’s teachings, while from all around/ Earth and her waters, and the depths of air/Comes a still voiceâ⠂¬  (14-17).One author notes â€Å" ‘Thanatopsis’ then exhorts anyone overcome with morbid thoughts of human mortality to venture into Nature for the sake of uplifting lessons to be derived from the elements of air, earth, and water that constitute the universe† (Curley). Another characteristic of the transcendental literary time period is human mortality, and this is the main concern in Thanatopsis, which literally translates into â€Å"a meditation on death†. As one critic puts it, Thanatopsis grants â€Å"consolation for human mortality through mankind’s unity with nature† (Curley).Death, no matter what time period it is observed in, can be daunting to an individual. Since death is a part of nature, transcendentalism embraces it as a cycle of life. Thanatopsis is intertwined with the perspective of nature, it is Nature’s lessons that ease the fear of death: â€Å"Nature then begins to speak, and does so for the remainder of the po em, directly addressing the person oppressed by human mortality with a reminder that while the body will dissolve in the grave, one’s identity will be lost in its commingling with the elements. † (Price).Many transcendentalists like this idea of the human body becoming one with nature, giving back to the place from where it originated, such as in Bryant’s words: â€Å"Earth, that nourished thee, shall claim/Thy growth, to be resolved to earth again/And, lost each human trace, surrendering up/Thine individual being, shalt thou go†(22-25). The main reason transcendentalists do not dread mortality is the solace that â€Å"the body will dissolve in the grave, one’s identity will be lost in its commingling with the elements† (Curley). Additionally, Bryant offered further explanations as to why death should be accepted, rather than fled from.Humanity itself is not permanent, and no man has ever been immortal; Bryant amplifies this truth: â€Å"All that breathe/Will share thy destiny. The gay will laugh/When thou art gone, the solemn brood of care/Plod on, and each one as before will chase/His favorite phantom; yet all these shall leave† (60-64). To this, one critic comments â€Å"an individual’s death merges with the mortality of the entire human race anywhere in time, anywhere in place, and therefore, merely fulfills the universal human destiny†¦The living may be carefree or sad, but in the end they share the same mortal fate† (Curley).Ralph Waldo Emerson also exemplified various themes of transcendentalism in his work. Emerson’s The American Scholar encourages individualism, nonconformity, originality, and reliance on the inner spirit. He discusses different sources that the human mind should rely on, such as nature, literature, and action. He embraces an understanding of oneself. Emerson criticizes those who focus too much on the great minds of the past, rather than being inspired by them, and don’t actually think for themselves.He explains that work leaves an individual empty, almost becoming a simple machine, like the growing factories in America. Emerson directs this speech at a particular issue: America’s influence from European literature. This came to bother Emerson, who believed in inspiration from oneself. The individual is so special. This speech directly targets America’s unknown identity during this time, which he wishes to establish by inspiring each and every â€Å"American scholar†.An important aspect of transcendentalism in The American Scholar was individualism and self-confidence: â€Å"If the single man plant himself indomitably on his instincts, and there abide, the huge world will come round to him† (The American Scholar). Individualism is what spins the planet of creativity; to Emerson, without it human beings would not be able to achieve their full potential. In order for a person to free their individuality, th ey would have to first disengage from society itself. Emerson believes that society limits an individual’s capacity.One critic notes that Emerson sees the American scholar as a reformation project, where one must have â€Å"an idealized portrait of intellectual life rooted in the liberated humanity of the individual thinker. In practice this means an outright rejection of conformity and groupthink, including the uncritical acceptance of established creeds and dogmas† (Yang). Before the transcendentalism period hit America, industrialization had taken a toll on the American people; work was the central focus, and it left many tired and empty.Emerson observed, â€Å"Equated with their occupational function, people become tool-like, with a corresponding social arrangement that reinforces this state of affairs. He views this deformation as inherent in the mercantile and manufacturing culture then emerging in the United States. This social fragmentation not only inhibits h uman potential†¦ its soul-destroying consequences are dehumanizing† (Matuozzi). Another more obscure issue that Emerson dealt with was America’s tendency to hang on to past great writers and philosophers, rather than coming to revelations with their own minds.As Emerson put it, â€Å"Books are written on it [the world] by thinkers, not by Man Thinking, by men of talent, that is, who start wrong, who set out from accepted dogmas, not from their own sight of principles. Meek young men grow up in libraries, believing it their duty to accept the views which Cicero, which Locke, which Bacon, have given; forgetful that Cicero, Locke and Bacon were only young men in libraries when they wrote these books† (The American Scholar).One critic explains this quote: â€Å"Emerson criticizes those scholars who allow themselves to be dominated by the past great minds to the extent that they think for the historical figures rather than for themselves, thereby becoming bookwo rms instead of â€Å"Man Thinking† (Yang). While looking to historical figures is oftentimes needed to understand what a person needs to do in their life, it does more harm than good to sculpt yourself into that exact person. It is confidence in oneself that is needed for transcendentalist philosophy to prevail. A central theme in The American Scholar is striving for wholeness. Since this private aspiration is linked with an individualist ethic and often clashes with social norms and public institutions, Emerson’s project would seem to require a powerful will†¦ the harmonization of will, intellect, and soul is difficult, perhaps the chief impediment to the full realization of self-reliance and self-trust†¦In the end, Emerson’s espousal of self-reliant individualism in The American Scholar is an unwavering rejection of whatever blunts creative human potential.Wherever circumstances threaten the value of autonomy, the outspoken message of The American Sc holar will offer encouragement, proving a clear alternative to debilitating conformity and spiritual alienation. † (Matuozzi) Emerson also expands on the idea of action. Without it, transcendentalism would be nothing but talk of reformation. It would do no good to anyone in the world. Transcendentalist ideas were based on constantly living, rather than constantly contemplating. Emerson sees that action is relevant to human potential. The scholar immerses him- or herself in the world rather than fleeing it. The world is an occasion to gain valuable knowledge through focused, mindful participation. † (Matuozzi). The critic is directly stemming from a statement made in The American Scholar by Emerson: â€Å"Action is with the scholar subordinate, but it is essential. Without it he is not yet man. Without it thought can never ripen into truth. Whilst the world hangs before the eye as a cloud of beauty, we cannot even see its beauty. Inaction is cowardice, but there can be n o scholar without the heroic mind. (The American Scholar). A Noiseless Patient Spider by Walt Whitman has a key trait of the characteristics of transcendentalism as well. The first stanza of the poem starts out by describing one isolated spider. Whitman describes the actions of this spider, as it flings its filaments, or silk webs, into the air. The arachnid is doing this in the hope of latching on to some sort of solid, stable surface. This would ensure it an easy groundwork for setting up the rest of its web. The observer in the poem remarks that he can see this spider as it repeats this tedious task over and over again.In the second stanza, Whitman changes perspectives, instead focused on a human mortal. In the first stanza, the poet saw the desolate world the spider resided in. â€Å"I mark'd where on a little promontory it stood isolated/Mark'd how to explore the vacant vast surrounding† (2-3). In the second stanza, the poet takes this lone spider and turns the creature into a metaphorical form of the human soul. He describes how his own soul is â€Å"Ceaselessly musing, venturing, throwing, seeking the spheres to connect them† (8).Just like the spider, uncertain of its future, the human soul also wanders about aimlessly, hoping to grasp something stable that it can cling to. It is just as lonesome. This literary piece adds to the transcendental theme of the unknown. Oftentimes, people find themselves drifting along in life, not knowing where they are headed. â€Å"A miniscule spider, attempting to chart a boundless vacuity with grossly inadequate equipment, becomes a living symbol of the pathetic plight of human mortality. The human soul, too, must deal with the unknown. (Scherle). We search for a purpose, a meaning in our lives that will stabilize us. â€Å"The experience of the spider becomes a metaphor symbolizing the soul’s quest for the unification of earthly and heavenly existence†¦the person visualizes in the spiderâ₠¬â„¢s action a reflection of the pathetic yet heroic struggle he is waging to find immortality. † (Scherle). Without purpose, a person can stray from a better path; transcendentalists found comfort in knowing that the unknown is connected with some mystical higher being.As one critic notes, â€Å"The sense of human insignificance is monstrous† (Scherle). Along those lines, Whitman shows that finding that sole purpose can be a long and tiresome task. Oftentimes it is repetitive and dismal, and the outcome is unspecified. â€Å"Everything (immortality) is hanging on a silken thread, which is being tossed tentatively and figuratively into an unidentified, undefined ‘somewhere’† (Scherle). Whitman sees his soul in â€Å"Surrounded, detached, in measureless oceans of space† just as the spider â€Å"stood isolated† in a â€Å"vacant vast surrounding† (2-7).What the critic realizes is that â€Å"A Noiseless Patient Spider is a poem abo ut loneliness†¦this is a loneliness that grows out of an inherent tendency of the body and soul to attempt to unite with an elusive divine entity in order to gain immortality† (Scherle). Whitman uses the transcendental â€Å"concept of nature as a wayseer for human truth† (Scherle). Transcendentalism is portrayed through the literary works of William Cullen Bryant and Thanatopsis, Ralph Waldo Emerson and The American Scholar, and Walt Whitman and A Noiseless Patient Spider. Thanatopsis exemplifies themes of nature and death.Transcendentalists immersed themselves in the natural world to connect with the divine otherworld. The American Scholar argued that in order to transcend the human body into a spiritual realm, you must first disengage from society. A Noiseless Patient Spider explains the isolation and uncertainty we have throughout our lives. We search for purpose and reason, never knowing what to expect. Transcendentalism was a unique literary time period in Am erica that consisted of a love for nature, the divine, and the individual human mind. Works Cited Page * â€Å"Romanticism. † HarperCollins Benet's Reader's Encyclopedia. 1996). ebscohost. Web. 18 Mar 2013. * Price, Victoria. â€Å"Thanatopsis, Poems. † Salem Press Masterplots. (2010). ebscohost. Database. 18 Mar 2013. * Curley, Thomas M. â€Å"Thanatopsis, Poems. † Salem Press Masterplots II. (2010). ebscohost. Database. 18 Mar 2013. * Scherle, Phillis J. â€Å"A Noiseless Patient Spider, Leaves of Grass. † Salem Press Masterplots II (2002). ebscohost. Database. 18 Mar 2013. * Matuozzi, Robert N. â€Å"A Noiseless Patient Spider, Leaves of Grass. † Salem Press Masterplots (2010). ebscohost. Database. 18 Mar 2013. * Yang, Vincent. â€Å"The American Scholar. † Salem Press Magill’s

Citric Acid Cycle

Describe the role of the citric acid cycle as a central metabolic mechanism. Explain what happens to the cells’ abilities to oxidize acetyl CoA when intermediates of the cycle are drained off for amino acid biosynthesis. Glucose is a source of energy that is metabolized into glycolysis to pyruvate yielding ATP. To become more efficient, pyruvate must be oxidized into carbon dioxide and water. This combustion of carbon dioxide and water to generate ATP is called cellular respiration (Tymoczko, Berg & Stryer, 2013, p. 315). In eukaryotic cells, this aerobic process is used because of the efficiency.Cellular respiration is divided into parts: carbon fuels are completely oxidized with a concomitant generation of high transfer potential electrons in a series of reactions called citric acid cycle, tricarboxylic acid cycle, or Krebs cycle (Tymoczko, p. 318); the acetyl groups are fed into the citric cycle which are oxidized to CO2 and the energy released in conserved reduced electron carriers- NADH and FADH; the high transfer potential electrons transferred to oxygen to form water in a series of oxidation-reduction reactions called oxidative phosphorylation (Tymoczko, p.  318).The citric acid cycle takes place in the mitochondria and is the central metabolic hub in the cell; the gateway to aerobic metabolism of all fuel molecules (Tymoczko, p. 318). This cycle is important source for the building blocks of molecules such as amino acids, nucleotide bases, and porphyrin. Pyruvate can convert into different molecules depending on the aerobic (acetyl coenzyme A) or anaerobic condition (lactic acid or ethanol). In the presence of oxygen, acetyl CoA is able to enter the citric acid cycle because this is the most acceptable fuel input into the cell.The path that the pyruvate takes depends on the energy needs of the cell and the oxygen availability (Tymoczko, p. 318). Pyruvate dehydrogenase complex consist of three distinct enzymes each with its own active site: Pyru vate dehydrogenase catalyzes the decarboxylation of pyruvate and the formation of acetyllipoamide, dihydrolipoyl transacetylase forms acetyl CoA, and dihydrolipoly dehydrogenase regenerates the active transacetylase (Tymoczko, p. 319).These three enzymes participate with five coenzymes: thiamine pyrophosphate, lipoic acid, coenzyme A, NAD+, and FAD. Acetyl CoA undergoes oxidation by donating the acetyl group to the four-carbon compound oxaloacetate to form the six-carbon citrate. Citrate is transformed to isocitrate (six-carbon molecule), that is dehydrogenated with the loss of CO2 (twice) to yield a five-carbon compound a-ketoglutarate (oxoglutarate). A-ketoglutarate undergoes loss of CO2 yielding a four-carbon succinate and second molecule of CO2.Succinate is enzymatically converted into a three step four-carbon oxaloacetate. Citric acid cycle removes electrons from citrate and uses these electrons to form NADH and FADH2. These electrons carriers yield nine molecules of ATP when o xidized by O2 in oxidative phosphorylation. Electrons released in the reoxidations of NADH and FADH2 flow through a series of membrane proteins (electron-transport chain) generating a proton gradient across the membrane. This proton gradient is used to generate ATP from ADP and inorganic phosphate (Tymoczko, p. 330).The citric acid is comprised of two stages: Each turn of the cycle, one acetyl group (two-carbon) enters the acetyl-CoA and two molecules of CO2 leave-one molecule of oxaloacetate is used to form citrate then metabolized to a four carbon molecule; the remaining four carbon molecule is metabolized after many reactions- oxaloacetate is regenerated. The citric acid cycle has eight steps: 1. The formation of citrate is the condensation of acetyl-CoA with oxaloacetate to form citrate and is catalyzed by citrate synthase. This occurs by the condensation of four-carbon unit, oxaloacetate, and a two-carbon unit, the acetyl group of acetyl CoA.Oxaloacetate reacts with acetyl CoA and water to yield citrate and CoA (Tymoczko, p. 330). 2. The formation of isocitrate via cis-Aconitate. The enzyme aconitase catalyzes the reversible transformation of citrate to isocitrate through formation of tricarboxylic acid cis-aconitate. Citrate is isomerized into isocitrate to enable the six carbon unit to undergo oxidative decarboxylation allowing a dehydration and hydration step of citrate (Tymoczko, p. 332). Aconitase can promote the reversible addition of H2O to double bond of enzyme-bound cis-anonitate in two ways: one leading to citrate and the other to isocitrate.3. Oxidation of isocitrate to a-ketoglutarate and CO2. Isocitrate dehydrogenase catalyzes oxidative decarboxylation of isocitrate to form a-ketoglutarate. The two forms of isocitrate dehydrogenase require NAD+ as electron acceptor and NADP+. This intermediate reaction is oxalosuccinate (unstable alpha-ketoacid). The enzyme loses CO2 to form alpha-ketoglutarate which generates the first high-transfer potentia l electron carrier in the cycle NADH through oxidation (Tymoczko, p. 332). 4. Oxidation of a-ketoglutarate to succinyl-CoA and CO2.Oxidative decarboxylation of a-ketoglutarate is converted to succinyl-CoA and CO2 by the a-ketoglutarate dehydrogenase complex. During this portion of citric acid cycle, the two carbon atoms have entered the cycle and two carbon atoms have been oxidized to CO2. The electrons from oxidations are captured in two molecules of NADH (Tymoczko, p. 333). 5. Conversion of Succinyl-CoA to succinate. Succinyl-CoA has a thioester bond with a strong negative standard free energy of hydrolysis (six-carbon citrate from the four-carbon oxaloacetate and the two-carbon fragment).The energy released in the breakage of the bond is used to drive the synthesis of a phosphoanhydride bond in either GTP or ATP. The enzyme that catalyzes the reaction is succinyl-CoA synthetase. In tissues that require large amount of cellular respirations, ADP predominates whereas anabolic react ions require GDP/GTP (Tymoczko, p. 334). The methylene group (CH2) is converted into a carbonyl group (C=O) in three steps: an oxidation, hydration, and a second oxidation reaction (Tymoczko, p. 335). The energy produced and extracted in the forms of FADH2 and NADH. 6.Oxidation of succinate to fumarate. Succinate formed from succinyl-CoA is oxidized to fumarate by flavoprotein succinate dehydrogenase. FAD is the hydrogen acceptor in the reaction. Succinate dehydrogenase is directly associated with the electron-transport chain transferring two electrons directly from FADH2 to coenzyme CoQ; CoQ passes electrons to the oxygen acceptor (Tymoczko, p. 334). Succinate is oxidized to fumarate; starting the next step of hydration of fumarate to form L-malate. 7. Hydration of fumarate to malate. The hydration of fumarate to L-malate is catalyzed by fumarase.Malate is oxidized to form oxaloacetate and NAD+ is the hydrogen acceptor (Tymoczko, p. 335). 8. Oxidation of Malate to oxaloacetate. Thi s is the last reaction of the citric acid cycle. NAD-linked L-malate dehydrogenase is the oxidation of L-malate to oxaloacetate. The citric acid is considered important in the central metabolic mechanism because: it is the starting points for synthesis of a variety of intermediate compounds such as the metabolism of sugars and amino acids; the metabolism of amino acids and lipids; and it links anaerobic metabolism to aerobic metabolism.The pathway of the citric acid cycle is the intermediate hub of metabolism that serves to fuel many types of compounds. The intermediates are drawn out of the cycle to be used as precursors in many varieties of biological pathways. The citric acid cycle is amphibolic pathway serving as catabolic and anabolic processes. The oxidative catabolism of carbohydrates, fatty acids, and amino acids through reactions serve as precursors. For example, amino acids such as aspartate and glutamate, the carbons of oxaloacetate and a-ketoglutarate build other amino a cids like purine and pyrimidine nucleotides.Oxaloacetate is converted to glucose in gluconeogenesis. Succinyl-CoA is an intermediate in the synthesis of the prophyrin ring of heme groups serving as oxygen carriers (blood) and electron carriers such as cytochromes (Retrieved from Foundations of biochemistry). The mechanisms of the citric acid cycle complement each other by reducing the rate of the formation of acetyl CoA when the energy of the cell is high and biosynthetic intermediates are abundant. This energy is abundant and the cycle can provide a source of building blocks for biomolecules such as nucleotide bases, proteins, and heme groups.This depletes the intermediates and when the cycle needs replenishment of the intermediates, anaplerotic reactions occur (Tymoczko, p. 343). Describe the 3 steps in photosynthesis, detailing the interrelationships among them. (Discussion in the online classroom. ) The three steps part of photosynthesis process involves capturing energy from th e sunlight; using energy to make ATP and reducing power in the form of NADPH; and using ATP and NADPH to power the synthesis of organic molecules (carbohydrates) from CO2 in the air (carbon fixation).There are two types of reactions that take place to ensure the process of photosynthesis: the light-dependent reactions and the light-independent reactions (Calvin cycle). Light-dependent reactions provide raw materials such as ATP serving as a source of energy and NADPH provides the reducing power (taftcollege. edu). Light reactions result in the creation of reducing power for the production of NADPH, the generation of a transmembrane proton gradient for the formation of ATP, and the production of O2 (Tymoczko, p.  404).The Calvin cycle (C3 photosynthesis) is the pathway that assembles the new molecules which takes place in the stroma of the chloroplasts (Retrieved from Taft College website). Chloroplasts are organelles in which photosynthesis takes place. The main role of chloroplas t is to capture light energy and convert the electromagnetic radiation into chemical energy for the essence and is the key to life on planet earth. Chloroplasts have an inner and outer membrane.The inner membrane surrounds a space called the stroma that contains soluble enzymes (rubisco-important in the Calvin cycle) that reduce power and ATP converting CO2 into sugar (Tymoczko, p. 390). In the stroma, membranous discs called thylakoid are aligned in stacks which are impermeable to most molecules and ions whereas the outer membrane of chloroplast has a permeable membrane to small molecules and ions (Tymoczko, p. 390). Thylakoids have a large surface area for light absorption and the space within them allows rapid accumulation of protons (Retrieved from Taft College website).Chloroplasts contain chlorophyll, a green pigment found inside the thylakoid membranes. Hundreds of chlorophyll molecules function together like an antenna system for the capture of light photons resulting in che mical electron excitement (Gu, 2013). The region of chemical excitation, called an exciton, migrates through the chlorophyll antenna until it reaches a point in the array where it can be funneled into a chemical system (Gu, 2013). Chlorophyll has two types: chlorophyll a, primarily in green plants has less absorption than chlorophyll b.Chlorophyll b has accessory pigments such as carotenoids which give the colors of yellows and reds in plants. The accessory pigments are arranged in numerous light-harvesting complexes that completely surround the reaction center; these pigments absorb light and deliver the energy to the reaction center by resonance energy transfer for conversion into chemical forms (Tymoczko, p. 394). The chlorophyll molecules are arranged in groups called photosystems. There are two types of photosystems are Photosystem I and Photosystem II.When chlorophyll molecule absorbs light, energy from the light raises chlorophyll electron molecules to a higher energy state k nown as being photoactivated (Retrieved from Taft College website). Excited electrons anywhere within the photosystem are then passed on from one chlorophyll molecule to the next until they reach a special chlorophyll molecule at the reaction center of the photosystem leading to a chain of electron carriers (Retrieved from Taft College website). The light-dependent reactions start within Photosystem II.Photosystem II responds to wavelengths shorter than 680 nm sending electrons through a membrane-bound proton pump called cytochrome bf and then to photosystem I to replace the electrons that are donated to photosystem I to NADP+. The electrons in the reaction center of photosystem II are replaced when two molecules of water are oxidized to generate a molecule of oxygen (Tymoczko, p. 395). When excited electrons reach the special chlorophyll molecule at the reaction center of PS II, this chain of electron carriers found within the thylakoid membrane releases energy.The energy is used t o pump protons (hydrogen ions) across the thylakoid membrane into the space within the thylakoid forming a proton gradient. The protons can travel back across the membrane, down the concentration gradient, passing through ATP synthase. ATP synthase is located in the thylakoid membrane and it uses the energy released from the movement of protons down their concentration gradient to synthesize ATP from ADP and inorganic phosphate (Retrieved from Taft College website). This proton gradient is the driving force for ATP production (Tymoczko, p.395). The synthesis of ATP in this manner is called non-cyclic photophosphorylation (uses the energy of excited electrons from photosystem II). The electrons from the chain of electron carriers are then accepted by Photosystem I. Photosystem I responds to light within wavelengths shorter than 700 nm and responsible for providing electrons to reduce NADP+ to NADPH, requiring a reduction in power of the electrons (Tymoczko, p. 395). Electrons are rep laced from previous electrons lost from Photosystem I.Photosystem I absorbs light and becomes photoactivated leading to excited electrons that are raised to a higher energy state. These electrons are passed along a short chain of electron carriers and used to reduce NADP+ in the stroma (Retrieved from Taft College website). The powerful reductant ferredoxin reacts with NADP+ forming NADPH. When there is a shortage of NADP+ this inhibits the normal flow of electrons. When this occurs, the alternative pathway for ATP production (cyclic photophosphorylation) begins with Photosystem I absorbing light and becoming photoactivated.The excited electrons from Photosystem I are passed to a chain of electron carriers between Photosystem I and II. These electrons travel along the chain of carriers back to Photosystem I causing the pumping of protons across the thylakoid membrane creating a proton gradient (Retrieved from Taft College website). The protons move back across the thylakoid membrane through ATP synthase producing ATP. The light dependent reactions produce oxygen as a waste product. The special chlorophyll molecules at the reaction center pass electrons to the chain of electron carriers, becoming positively charged.Within the thylakoid space, water molecules are split due to the enzyme at the reaction center known as photolysis (Retrieved from Taft College website). Oxygen and H+ ions are formed, leading to the waste product of oxygen which most living organisms need on earth. The dark phase of photosynthesis starts with the reaction of CO2 and ribulose 1, 5-bisphosphate to form two molecules of 3-phosphoglycerate (Tymoczko, p. 418). The light-independent reactions of photosynthesis occur in the stroma of the chloroplast and involve the conversion of carbon dioxide and other compounds into glucose.The light-independent reactions can be split into three stages; these are carbon fixation, the reduction reactions and finally the regeneration of ribulose bisphospha te – collectively these stages are known as the Calvin Cycle (Retrieved from Taft College website). During carbon fixation, carbon dioxide in the stroma (which enters the chloroplast by diffusion) reacts with a five-carbon sugar called ribulose bisphosphate (RuBP) to form a six-carbon compound which is catalyzed by an enzyme called ribulose bisphosphate carboxylase (large amounts present within the stroma), known as rubisco (Retrieved from Taft College website).Rubisco is the most abundant enzyme in plants and most abundant protein in the biosphere (Tymoczko, p. 409). As soon as the six-carbon compound is formed, it splits to form two molecules of 3-phosphoglycerate. 3-phosphoglycerate is then used in the reduction reactions (Retrieved from Taft College website). 3-phosphoglycerate is reduced during the reduction reactions to a three-carbon sugar called hexose phosphate that consist of 3 types of isomeric forms: glucose 1-phosphate, glucose 6- phosphate, and fructose 6-phosph ate known as hexose monophosphate pool (Tymoczko, p.  409).Energy and hydrogen is needed for the reduction that are supplied by ATP and NADPH and H+ (both produced during light-dependent reactions). The condensation of many molecules of glucose phosphate forms starch in the form of carbohydrates which is stored in plants. The hexose phosphates produced during the reduction reactions, only use one to synthesize glucose phosphate, the other phosphates will be used to regenerate RuBP (Retrieved from Taft College website).The regeneration of RuBP is essential for carbon fixation to continue. Five hexose phosphate molecules will undergo a series of reactions requiring energy from ATP, to form three molecules of RuBP which are consumed and produced during light-independent reactions forming the Calvin cycle. The actual operation of photosynthesis reactions, called the carbon reduction or Calvin cycle, may be summarized as follows: 6 CO2 + 6 RudP —-> 6 RudP + 1 Hexose # of carbons 6 + 30 —-> 30 + 6

AP and Everyday Use Comparison Research Paper Example

AP and Everyday Use Comparison Research Paper Example AP and Everyday Use Comparison Paper AP and Everyday Use Comparison Paper â€Å"A P† and â€Å"Everyday Use† Analysis and Comparison In a modern society where good deeds and integrity are taken for granted, it is necessary for people to stand up for what is right. The short story â€Å"A P†, written by John Updike, tells the story of Sammy and how he takes a stand for what he believes is right, only he is not given the gratitude he deserved. â€Å"Everyday Use†, written by Alice Walker, is another short story that shows how substantial it is to stand firm for one’s convictions and beliefs, especially in familial matters. Mama, the protagonist in â€Å"Everyday Use†, must make the decision of protecting her self-conscious daughter Maggie, or giving in to Dee, her other egocentric daughter who has forgotten the traditional values of their family. These two short stories indicate the importance of protecting people from the harshness of reality because not everyone is secure or aware enough to be able to stand up for themselves. Although one’s good deeds may often not be acknowledged, the inevitable lesson of maturity can be taught through such experiences. In â€Å"AP†, Sammy is a teenage clerk who is not acknowledged for accomplishing what he thinks is a good deed. During a hot day, three teenage girls walks into the AP grocery store, wearing only their bathing suits. The image of the girl’s revealing attire provides an absolute contrast to both the simple interior of the store and also of the other conservative customers. Sammy describes the customers as â€Å"sheeps† because they look mindless as they follow each other around the aisles in continual, constant motion. However, these three girls conflict with the imagery of â€Å"sheeps† by breaking the norms of what the AP grocery store, and society in general, has proclaimed as acceptable. These three girls symbolize the reverse of what Sammy has been accustomed to seeing in the store, which are the pedestrian and conformed customers. Infrequency rather than frequency triggers the events that occur in the AP grocery store. The sexually appealing nature of the girls provokes Sammy’s carnal appetite and engenders rebellious feelings towards conformity as well. This allows him to realize that his life has been tailored to that of the mundane lives of the other AP employees and customers. However, this epiphany leads Sammy to act impulsively when the girls are being admonished for their revealing attire by Lengel. Lengel, the conventional and austere store manager, further embodies the conformity that surrounds Sammy as Lengel reprimands the girls for wearing bathing suits in a grocery store. As Sammy sees his manager embarrassing the girls, Sammy has the choice of being a â€Å"sheep† or breaking out of the conformed structure of the AP store, such as the girls has done. Sammy is refreshed by the uniqueness the girls bring, and he also wants to be part of that. This shows that he wants to protect what the girls and what they represent, which is contrast to conformity. Sammy ultimately decides to defend the girls’ honor by quitting his job, and thus makes the statement of not being a â€Å"sheep† that is mindlessly led by society. Although this decision was driven partly by carnal feelings, it was primarily out of impulse and curiosity of what lies beyond the restricted borders of normalcy in the AP grocery store. Even though Sammy quit his job for the girls, they do not even acknowledge his act of sacrifice. Sammy is still given a chance by Lengel to reconsider his rash decision, but he continues to stands firm for what he believes in, even after the girls have already left the store. Sammy then walks out of the AP with no job and no display of affection or gratitude from the girls. Sammy has sacrificed his job for people who don’t care, and the harsh reality of sacrificing for people who do not care results in the compromise of self security. AP is a story about coming to age, and Sammy comes to age as he attempts to seek for something better than what the AP store can offer him. Teenagers often act impulsively and recklessly, and as a teenage boy Sammy can not help but be intrigued by what the girls symbolized, which contrast to conformity. Despite his losses, Sammy gains something as well. He realizes that he should be more in control of his feelings and that he should make decisions maturely and as an adult, not as an adolescent who acts out of impulsion and dispositions. Nonetheless, Sammy still stood up for what he believed was right at that moment, and that has caused him to mature and grow. Standing up for what is right is not an easy task, but it is necessary to protect those who can not defend themselves. Everyday Use† is about Mama and her decision to choose sentimental values over materialism. Dee is the educated yet selfish sister of Maggie, who is self conscious and withdrawn because she had been scarred by a house fire. After a very long time, Dee returns to her home in search of materialistic goods so that she can preserve her family†™s heritage by turning their culture into a commodity. Dee believes that possessing items with traditional value will allow her to understand her cultural heritage, and this symbolizes her misconception of viewing heritage as a material entity. However, Mama and Maggie clearly defines family and cultural heritage through their knowledge of everyday traditional practices, such as churning butter and quilting. Maggie and Dee are sisters, but they are like the two ends of a stick. Although they have been brought up in the same home and raised by the same mother, this is as far as their similarities go. The contrast of the two sister’s personalities creates a conflict because Dee is unable to comprehend that there is more than just material values in objects, while Maggie is able to fully fathom the significance of sentimentality. However, Maggie’s unsteady and delicate temperament prevents her from stopping her sister as Dee seeks out items of cultural value. This shows that Dee attempts to seek out her heritage without an understanding of what her heritage truly is. Maggie and Mama are able to comprehend and truly appreciate the cultural and sentimental values of the objects in their home because that is where their heritage lies, whereas Dee lives in the materialistic world, not the traditional. Dee later disapproves of how her mother and sister are ruining Maggie’s traditional wedding quilt by putting it through â€Å"everyday use† and that they are using it as nothing more than a mere commodity. This shows Dee’s misconception of heritage as a materialistic object. Dee scorns her sister because Maggie will not be able to appreciate the quilt in a sufficient way. Maggie is used to giving in to her sister and agrees to give Dee the wedding quilts, despite what the quilts has meant to Maggie. Maggie’s burned skin indicates how she has been â€Å"burned† throughout her life, and as a result Maggie is used to not having what she wants. However, Mama is able to relate more with Maggie than she can with Dee. Mama and Maggie both appreciate the true meaning of heritage and Mama surprises even herself as she stands up for Maggie and by defying Dee. Part of their heritage is for the mother to pass down objects of cultural value, such as quilts, to their daughter. As Mama stands up for Maggie and returns her the quilts, she asserts that Maggie wins over Dee, and that cultural values are dominant over materialistic values. This short story shows how important it is to take a tand for what is right, especially when a person is able to do so themselves. Maggie was unable to stop her self centered sister, so Mama stopped Dee herself. Dee has everything that she has ever wanted, everything except the heritage of her family. Mama and Maggie have nothing but heritage, and therefore Mama is able to stand up for Maggie because of this connection. It is evident that it is important to stand up for those who are unaware and unable to stand up for themselves. In â€Å"AP†, Sammy indicates that people should not have to conform to the rules of society. The girls broke out of the societal norms, and Sammy was refreshed to see such uniqueness. As a result, Sammy quits his job to express his dissatisfaction towards conformity. Although he was not acknowledged for his sacrifice, he matured and gained a valuable lesson despite of his losses. Sammy learned that he should think before reacting to his desires and impulses, and that lesson is much more valuable than catching the attention of some girl In â€Å"Everyday Use†, Maggie was unable to resist her self centered sister as she took the quilts. However, Dee misconceived the true value of heritage. Objects of cultural value are meant for everyday use, not to be displayed as a decorational trophy. People are able to keep memories and the past alive by putting such objects to everyday use, such as Mama and Maggie have rightly done. Both of these short stories express the importance of standing up for what is right, regardless that one’s action may go unnoticed or that one may be faced with the difficult decision of choosing one daughter over the other. A person’s integrity and character develops every time a person stands up for what he or she believes in. Standing up for what is right is a good deed, and people should always stand firm for what is right because despite the possible losses, there is much more to be gained. . Updike, John. â€Å"AP† Literature: Reading, Reacting, Writing, Compact. Ed. Laurie G. Kirszner. , and Stephen R. Mandell New York: Heinle, 2006 Walker, Alice. â€Å"Everyday Use. † Literature: Reading, Reacting, Writing, Compact. Ed. Laurie G. Kirszner. , and Stephen R. Mandell New York: Heinle, 2006

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buy custom The Employee Handbook essay It is becoming increasingly important for organizations to have an employee handbook. Not only it addresses the general rules and guidelines which are applicable to all the employees present in the organization, it is actually helps the employees against law suits and gives them legal protection. The presence of a handbook is a benefit for the employer as well as the employee (HRSentry, 2010) An employee handbook outlines the policies, procedures and general guidelines of an organization. For any relationship, effective communication plays an important role. In case of the employee and employer relationship, this handbook acts as a mode of communication outlining the expectations of the employer and his guidelines which he wants to be followed. In order to make this relationship work, the employee has to follow these guidelines and rules and act according to the policies mentioned in this handbook. It gives an opportunity to both the employer and employee. The employee has an opportunity to know his organization and employer in a better way and the employer are able to develop a connection between himself and his employee. An employee handbook however, does not lay down the policies and standard operating procedures, rather gives a general outline or a general philosophy behind the current policies and standards. It also answers several questions which en employee might h ave for example: To whom should I report a problem? What if I have a conflict with someone? Whom should I report to? What is the attendance policy? What is a work week? These are general questions which employees might have but would not know whom to go to. Therefore, a handbook solves this problem by giving the employees a way of communicating with their employers (Morrissey, 2010). The detail present in an employee handbook is dependent on the complexity of the organization and what it wants to include in its handbook. The mission, size and location of the organization might also affect the contents of the handbook. However, as mentioned above that the employer should consider it as an opportunity to present his organization in a positive light and communicate with the employees, the employers tend to present many things which might be beneficial for the employees in the future. Organizations include statements for anti discrimination policies, equal employment policies and harassment policies. The explanations of these policies and whom to report to in such an instant are given. More complex organizations might also include family and medical leave acts or statutes concerning health insurance. Below are a few important things which an employee handbook might cover: Absences Military Service Attendance Payroll Attire Requirements Performance Review Breaks Personal Time Off Communication Policy Probationary Period Confidentiality Resignation Continuation Of MedicalBenefits Retirement Plans Dismissal Safety And Accident Rules Dress Code Salary Paid Employees Drugs And Alcohol Separation From Employment Employment Classification Sexual Harassment Equal Opportunity Sick Leave Exit Interview Smoking Family Medical Leave Act Substance Abuse Health And Life Insurance Termination Holidays Time Off Hourly Paid Employees/Overtime Use Of Company Computers Immigration Law Compliance Use Of Company Property Jury Duty Workman's Compensation Layoff And Recall Vacations Lunch Periods Maternity Leave and more. An employee handbook is actually aimed to protect the employees from any kind of pitfall of mishap. Any promises made in the employee handbook re to be followed by the employer. If the employer is unable to provide a handbook, the employees might not know the general guidelines or behavior he should exhibit in the workplace. For example; In Arizona an employee had a law suit against the employer. This law suit was placed due to severance by the employer. However, the employee did not read the handbook and therefore was unaware of many general guidelines which the employer wanted all the employees to follow. One of such rule was the prohibition of using companys computers for personal mails. Moreover the handbook also stated that the employer at any time might access the computer and has the complete right to see any information present on the computer as this computer is for business use and not for personal use. The employee was constantly communicating with his lawyer about the law suit via the computer present in his office without any knowledge about this prohibition against persona use of computers. The employer who accessed the computer found out what the employee was up to and therefore the employee then had to drop his lawsuit, as he was himself doing something wrong. Had the employee read the employee handbook and had known that it was unlawful to use companys computers for personal use; he could have mailed his lawyer form elsewhere and therefore would have been able to get justice. However as he was doing something wrong himself, he was not able to do anything about the employer (DiLorenzo, 2010) The above example reflects the importance of the presence of an employee handbook but most importantly the importance of reading and understanding this handbook. Many employees think that the handbook is actually made to help the organization avoid lawsuits if it does anything wrong. The employer can merely fir anyone without any reason and would not be sued as it was in his policy. However this is not so, the employee handbook is actuallyy for the benefit of the employee more than the benefit of the employer. A employer has to follow various state and government rules and regulations before printing any rules of his own. The employer cannot say that he does not hire black people because that would be discriminatory and hence against eh anti-discrimination laws of the government. Therefore, the employer actually ahs to follow many guidelines of the government before putting any policies and making any generalized rules for his employees. The employee on the other hand has full benefi t of this handbook. For example; if an employer does not give a paid funeral leave, however it has been mentioned in his handbook that a funeral is something which is difficult for an employee to miss therefore the organization will give full paid funeral leave, this employee can then sue the company. However, this is only possible if the employee has read the employee handbook clearly because there are certain things which might affect this rule. For example; a funeral leave is only available if the relative is a close one, for a very distant relatives funeral the employee might get a leave however might not get full pay. SO there are various complications too and it is only after reading an employee handbook that employee will be able to understand the general rules, guidelines presented by the organization. The employee can also place a lawsuit if the employer is unable to follow his own policies presented in the employee handbook. In one case according to Farell (2008), an employer had a very descriptive and effective handbook; however when an employee filed a sexual harassment complaint against another employee, the manager was not able to conduct a proper investigation. The employer did not know about this as he himself did not investigate whether proper steps had been taken to ensure that the employee was satisfied and correct action has been taken. The employee then took the employer to court, where the judge considered it as an indifferent attitude and ordered employer to pay a hefty amount to the employee as a compensation for what he went through in his organization. Hence it can be seen that when if the handbook is present, it is essential for both the parties to read and make sure that they understand every aspect of the policies and guidelines presented in the handbook. As per the United States equal employment opportunity commission in 2005 various companies had to pay a sum of almost $378 million in order to compensate for various lawsuits which the employees placed against their employers. According to EEOC in 2007 it had received a total of 87,792 complaints from employees against their employers (David, 2008) On the other hand, an employee handbook also saves an employee from lawsuits which he might be subjected to. If an employee has read the employee handbook properly, he will know his rights and will know whatever he is doing in the organization is right. He will act as per the guidelines and neither the employer nor any customer can sue him for doing anything wrong. There has been much increase in the number of lawsuits filed against employers and employees both, due to this miscommunication between both parties. Moreover, negligence, indifference and merely skimming through the report affect the understanding of organizational policies. Buy custom The Employee Handbook essay

Atomic Bomb 5

Atomic Bomb 5 Essay On the morning of August 6, 1945, the first Atomic Bomb in history was dropped on the Japanese city of Hiroshima. Three days later, a second bomb was dropped on Nagasaki. Soon after, on August 14, 1945, the Japanese abruptly surrendered, abandoning their ancient customs regarding honor in war. The fact that only two bombs were able to bring an entire country to its knees is a true testament to the awesome power they held. There is nothing in modern warfare that can compete with the devastating effects of nuclear weapons. At the beginning of World War II, the Japanese were a major threat to the Asian World. On December 7, 1941, when they decided to attack Pearl Harbor (a US naval base in Hawaii), it was evident that their intentions were not limited to Asia. The United States entered World War II as a result of this attack. The war continued for six long years, and involved most of the major World Powers. During this time, there were many battles between the United States and Japan, i ncluding one of the bloodiest battles of World War II, which took place at Okinawa. If allowed to expand, Japan posed a serious threat to the allies. During the war, one of the most brilliant scientists in history, Albert Einstein, hypothesized that if the true power of the atom were released in a weapon, the results would be devastating. This was soon confirmed by a large portion of the scientific community. Whoever possessed such a weapon would be in complete power. Many government officials felt that such a weapon could put an end to the war. For this reason, in 1942, the United States decided to pursue the atomic bomb. Later that year, Franklin D. Roosevelt began the Manhattan Project. The Manhattan Project was a massive engineering enterprise aimed at the ultimate goal of creating an atomic bomb. At one time it employed over 129,000 workers. The United States was the only nation in the world with the capacity to work on such a high level. Though it cost approximately $2 billion dollars, many officials who knew about the Top Secret project felt it was well worth it- if the Atomic Bomb proved useful. Another major expense of the United States government was the development of the B-29, a bomber plane specifically designed for dropping Atomic Bombs. The estimated cost of this project is $3 billion dollars, bringing the total cost of the new atomic weapon to $5 billion dollars (approx. $50 billion 1998 dollars). If the Atomic Bomb failed, not only would many people lose their jobs, but the outcome of the war might have changed. For this reason, the Manhattan Project employed many of the top scientific minds of the world. Unbeknownst to the Allies, the Germans decided not to pursue an atomic weapon. They felt it was more important to spend the money on troops and machinery, and thought that they would have won the war before they were able to obtain an atomic weapon. They were also unaware of the top-secret Manhattan Project. The Japanese conducted small research on the possibility of building a bomb, but never fully pursued it. If the Germans had decided to build a bomb, and obtained it before the United States, they most certainly would have used it against the Allies. This is why it was so crucial for the U.S. to complete the Manhattan Project as quickly as possible. A German victory would have resulted in a history that is completely different from that which took place. If the Axis Powers had developed the Atomic Bomb, they would have been unstoppable. A nuclear weapon harnesses the power of the atom with a process known as an Uncontrollable Fission Reaction. In this process, a neutron (a subatomic particle found in the nucleus of atoms) is bombarded with the nucleus of a radioactive atom, such as Uranium or Plutonium. This causes the nucleus of the radioactive atom to become unstable, and split into two new atoms. To stabilize the new atoms, more neutrons are released, which move on to bombard with another radioactive nucleus. READ: A critique of a jazz concert Essay The energy released comes from the binding energy (the energy required to keep the nucleus together) .

Our Town Essay Example | Topics and Well Written Essays - 500 words

Our Town - Essay Example The organizing of acts around the stages of life and reality brings out this theme. This paper primarily focuses on describing how the theme of how humankind does not appreciate the present is brought out in the play. The first act, of the play, depicts the everyday life of people living in a fictional small town, in New Hampshire. Normal people, their daily routines, family relationships and times of growing up, characterize the act. It depicts Gibbs and Webb’s childhood experiences, and how they grown in the same town and became neighbours. The narrator gives a vivid description of the town, houses and people living there, by saying, â€Å"We all know that something is eternal. And it is not houses and it is not names, and it is not earth, and it is not even the stars† (Wilder 15). He further says, â€Å"Everybody knows in their bones that something is eternal and that something has to do with human beings. All the greatest people ever lived have been telling us that for five thousand years and yet you would be surprised how people are always losing hold of it† (Wilder 15). This excerpt describes how the narrator of the play gives a clear picture of the theme that even the many years, Mother Nature is still eternal, but human perception of it will never change. Wilder, in another quote, says â€Å"do any human beings ever realise life while they live it?†(Wilder 23), which also describes the main theme of the play.

Week 3 discussion Assignment Example | Topics and Well Written Essays - 250 words

Week 3 discussion - Assignment Example On the other hand, the puberty stages among girls begin by development and enlargement of the breasts. This is usually followed by increase in height, waist size and the overall body weight (Salkind, 2002). The hips also broaden followed by whitish virginal secretion, coupled by growth of pubic hair in the armpits as well as in the vaginal area. The first menstrual cycle usually occur after a period of two years (Salkind, 2002). Christian should act as role models, mentors and counselors when it comes to teaching teens on issues of sex before marriage (Kohl, 2012). In this regard, Christians should focus on open-ended discussions with teenager that discusses the consequences of engaging in pre-marital sex as well as the importance of abstaining from teen sex. This can be supported from certain quotes from the Bible that prohibits pre-marital sex and considers it a sin. An example that can be used to teach teenagers to avoid pre-marital sex is through provision of case studies of people who engaged in pre-marital sex and the challenges they faced after performing pre-marital sex. From a personal basis, the integration of Bible verses where sex is prohibited i.e. the 10 commandments may also provide imperative in such teaching. However, the major question that may arise through using Bible verses is, Could it be an effective for teenagers brought up in non-Christian

Reflectionson culture diversity Essay Example | Topics and Well Written Essays - 500 words

Reflectionson culture diversity - Essay Example This exposure to direct, first hand experience is the only way I have learned about cultural diversity, as there is limited education and training from school or healthcare institutions available. 2). Reflections: Cultural Aspects of Epidemiology( This subscale concerns practitioners’ knowledge of cultural, environmental and related etiologic factors that contribute to disease. It probes health disparity and risk and protective factors for underserved groups and communities. Part of the admission assessment in the questionnaire given to our patients that include etiologic factors that contributed to their disease as well as different indicators on well being. I learned that there is such a big difference between cultures. For example, majority of health concerns such as back pain, Cancer, Alzheimers’ disease, are from the Caucasian group which implies that their environment and lifestyles have something to do with it. Being aware of the factors that contribute to their disease is as important as knowing their cultural background. However, sensitivity and privacy should be considered when it comes to interviewing a patient during the admission process. Health care providers must be knowledgeable in asking the right questions without being offensive or else they might overlook related factors or symptoms of the prevailing condition making diagnosis and treatment more difficult. 3) Reflections: Clinical Decision-Making.( This subscale concerns practitioner’s knowledge of culturally-defined health beliefs and practices, and the ability to integrate this knowledge in approaches to health care delivery.It addresses intake, assessment,/diagnosis,treatment/discharge planning and use of community-based resources. Many factors affect clinical decision-making. Some cultures make decisions for treatment of the patient as a group consensus.